How to Shoot a Corporate Video for a Travel Brand

Corporate videos can be a crucial element of video marketing for a travel brand. These videos can be divided into internal purposes, such as onboarding new employees, training and recruitment, etc. External corporate videos feature case studies, direct ads, how-to product demos, or similar subjects. 

Whether you use an in-house team or hire a video production service to produce these videos, learn how to shoot a corporate video in the travel industry

Hiring a Videographer

To shoot a corporate video, you need to hire someone. An in-house videographer is someone you hire to work for you as an employee for the long term and produce videos for you. 

A solo freelancer can be hired if you need a corporate video. A corporate video agency can provide a larger team and promises the best results.

Plan a Budget

You may envision such an excellent corporate video, but when it comes time to discuss it with a corporate video agency, you discover it’s not within your budget. 

Corporate videos aren’t expensive. There is much you can do on a budget. That said, you want to know what you want to spend and ensure you aren’t compromising on quality.

Plan Your Video Shoot In Advance

Video shoots must be mapped to identify the concept, message, storyline, and script. You may want a professional because you want proper storytelling. This requires the correct tone and framing for your corporate video. It also requires being fully aware of the goal you’re trying to achieve with it.

What Your Script Should Look Like

A corporate video script starts with a brief explanation of why you’re making the video and who you’re making it for. From there, you need to keep your corporate video script short and sweet. 

Think about how you want to tell the story to deliver your audience’s message. You may want to run through a few drafts before finalizing a script, ensuring it’s engaging and flowing.

Have Your Call-To-Action Front and Center

Every corporate video has a purpose. It must have a call to action somewhere that tells your viewers what action you wish them to take. Even if your video could be more creative with excellent production and amazing storytelling, it could challenge your viewers without a CTA. A call to action is always relevant whether the video is oriented toward an internal or external audience.

Connect with Your Editor

A video editor may be brought in early if you want to do more with a corporate video regarding graphics, colour, tone, animations, and sound effects. These things are added post-shoot. However, if you’re planning a corporate video, you should know what’s possible and what might be beyond your budget.

Cast Your Video

The next step in shooting a corporate video is casting it. Who you want to star in will depend on what you’re shooting. You may or may not want to hire a narrator. You may want to feature real employees and management or hire actors. The more authentic the video, the better it is, which is why more corporate videos seek out real employees to cast.

Select Location

The location should match your script. You may have multiple locations to shoot at. If a location represents your business, such as an office, you will want to prepare it and ensure it looks its absolute best. 

Once again, you want to represent authenticity in your video. It’s always best to choose an enticing location rather than represent something you’re not.

Create a Production Schedule

This is where a videographer or a corporate video agency can be very helpful. They know how to plan a production schedule, identify what to shoot, when and where, and ensure everything that needs to come together is ready.

Set Up Equipment Properly

Corporate video shoots are an art. Camera equipment needs to be ready. What equipment you need can also vary from basic to more elaborate. For example, a drone to capture aerial footage, a track dolly or motion rig, and more. 

Lighting must be angled differently, audio equipment must be set up, and furniture and props may have to be brought in.

Film Your Corporate Video

Now it’s time to film. As you shoot, you want to capture all the planned shots of your corporate video and take extra B-roll footage. It’s essential to check your lighting and audio throughout filming and all that comes into technically capturing footage. 

After filming wraps, everything you’ve shot is everything you have. No additional filming is allowed unless you schedule another shoot.

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